If you have ever followed the timing and updates of PageRank that we have all come to know and love, you’ll know that it has been as of writing this approx 177 days since the last toolbar PR update. The update was expected based on previous timings to be around July 21 but that hasn’t happened and we are all still waiting to see when the update will occur.
This well overdue delay has caused speculation that Google may in fact be dumping PageRank all together which kind of seems like a strange thought that that little green bar may be gone forever. I personally have got used to looking at the PR of sites to get a quick idea of how Google values the quality of the site.
How will the disappearance of the the PR rating affect how link trades are done on the web? The PR ranking has no doubt been a major factor in the buying, selling and trading of links since we all discovered that having higher PR links to your site was better for rankings than lower PR sites. Do you think this is the reason that Google wants to shake up the SEO world by dumping this indicator which has become the thorn in their side.
Initially I think if Google drops the PR indicator there will be a short shake up as web master everywhere start to work towards a new currency of measurement that will be replace the PR rating. The Alexa ranking seems to be a common indicator for assessing a web sites value but this has been know to be inaccurate particularly in the web master community.
There is still much rumor and speculation about whether this is true or not but even if it was I’d say goodbye PageRank! Next!
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