Spending Money Might Be Harder Than You Think
The way some businesses operate really amazes me. You would think any business is out to make sales but today I found that some businesses aren’t, even though you’re almost begging to give it to them. Today I decided to bite the bullet and buy a Playstation 3 which are retailing here in Australia at $699. The latest release of the PS3 isn’t compatible with the Playstation 2 games so I also needed to spend an extra $120 for the game Assassins Creed. On top of that, I knew that where ever I made the purchase, they would offer me an upgraded warranty which I usually take up so let’s throw another $100 to the mix. All up I was ready to spend around $919.
You would think that any store would be jumping up and down to grab that money from you as quickly as they could, but some stores don’t care. At least two stores I went to, had sales people just look and walk past me even though I was holding a game in my hand, making sure I got eye contact and obviously wanted some help. When I am going to spend almost $1000 with a business then they better give me some customer service or I’ll take my money to someone who will, and that is exactly what I did. I went to a different store and handed over the money right away. It was an easy sell for them. I would rather spend money with someone who is willing to show they care even if they don’t.
So then I started thinking about this concept and how it relates to internet marketing. How much effort do I put into my online marketing? One area that I know I need to improve on is my attention to detail. This is because I try to do too many things at a time and end up rushing them. All this leads to a poor experience whether it is my blog or sites that I am building up for affiliate sales. Because I sometimes rush I end up making errors like typos or not effectively conveying my message.
People want to think you care about them. If they believe you care, then you do even if you don’t. Show them you care and they are likely to respond favorably. Create a poor user experience and you are going to lose that person just like the businesses I walked out of with my cold hard cash.
Tags: internet marketing ideas