Spindigg.com - Raves, Rants and everything in between…

Yesterday I went along to the Sydney Adobe Refresh convention at Darling Harbour in the city. As I really love the latest technologies I thought it would be cool to take half a day off work at see what’s happening in the Adobe world. For the past couple of years I’ve spent most of my time in search marketing and have sort of lost touch with web design and development and boy was I going to get the biggest buzz at the convention.

People who turned up to the convention were the typical developer who wants to use the technology to build applications including myself. John Chow recently blogged about making money with Facebook apps and how developers generally don’t have any idea of how to make money with them, so I made sure I went there with a view of how to monetize and possibly bring some cutting edge technology to any of my projects including this blog.

One thing that really sparked my interest was the advertising overlays over video playback. Right now advertising is either added to the beginning or the end of a movie reel and most people including me really find that annoying. Well this new technology using Adobe AMP (Adobe Media Player) lets you push content to the Media Player using RSS technology pretty much the same way we use RSS now in RSS text readers like Google Reader but instead of adding the advertising to the start and end of the video, you can have it overlayed during the advertising playback and can be integrated so that it just pops up with nice transitions to prompt the user to interact which I think is better and not as obtrusive.

So right now this might not be practical for full implementation due to bandwidth limitations for online video advertising but as bandwidth capacity grows, our blogs may possibly become vlogs where we can record our posts and include our advertising in the video feed. The RSS feed also allow you to include custom skins for your posts and look and feel of your brand as well as statistical information on advertising performance and there is even some DRM (Digital Rights Management) built in if you need it.

There were alot of other really cool technologies at Adobe Refresh that could be used to spread your marketing message and will be easier to implement as the technology gets better and more practical. After going to the conference, I have to say I’m pretty excited about the future possibilities of internet marketing.