Google Adwords New Keyword Analysis Tool
As an SEO consultant, I receive the Google Agency Newsletter which is a new thing that Google is pushing to help agencies sell more Google services. One area of improvement that is being rolled out in Adwords is a new tool called the Keyword Analysis page. This keyword analysis page will give a deeper look at the quality score of your keywords. If you’ve never used Google Adwords, your keywords are ranked for quality depending on how relevant they are to your landing page, ad text and other keywords in your ad group. The keyword analysis page tool will identify what key areas are causing the keyword to be poor quality so that it will be easier to improve it. This is what Google says it does in the agency newsletter
The Keyword Analysis page is a new feature within AdWords that provides information and recommendations about a keyword’s Quality Score. For example, the Keyword Analysis page can tell an advertiser that their keyword’s Quality Score is low because of landing page, ad text, or poor performance.
Now I’ve tried everything to find this page but for the life of me I just couldn’t find it using Google’s instructions again from the newsletter.
This page can be accessed using the magnifying glass next to each keyword within an AdWords account. After clicking through to the new page, advertisers will see two tabs: “Ad showing?” and “Quality Score.” Clicking on the
“Quality Score” tab will show helpful information on the keyword’s Quality Score and recommendations on how to improve it if necessary.
I don’t know if this has been rolled out anywhere else in the world but it’s not in my Adwords account here in Australia, however I am looking forward to seeing how to get the most out of this tool which should make it easier to make the best changes to your campaign and drive your click costs even lower.
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